4 Hour Work Week Reading Lists

BK chapter - the law of category - the 22 immutable laws of marketing
https://www.youtube.com/watch?v=shIUepvFuGk
BK - the blue ocean strategy
https://www.youtube.com/watch?v=Z72t0ml2Aus

categorization - create your own category
don't obsess about scaling - getting too big too fast
make the best product possible - something you can get excited about


BK - Small Giants - Bo Burlingham
https://www.youtube.com/watch?v=C5FC1JFa4aY
https://www.youtube.com/watch?v=v9jMdxLI0kI

Essay - 1000 true fans - Kevin Kelly
    Once you have a brand, and get 1000 "groupies" who will trust anything you say you don't need anything else.
https://www.youtube.com/watch?v=Wlg3808gDic
https://www.youtube.com/watch?v=SoNbvsRPagk
https://www.youtube.com/watch?v=pGFze6hu-ZQ


"Everything with Measurement and Objective" - German Proverb

BK - The effective Executive - Peter F. Drucker -    Get a few critical things done and that is enough
https://www.youtube.com/watch?v=N_oIUmbXJ9g
https://www.youtube.com/watch?v=F2-psdUTAJo

You can screw yourself by doing a lot of uneffective things well.

BK The 80/20 principle
https://www.youtube.com/watch?v=fx0pWw7PaJg

BK Vagabonding - Rolf Potts [More about philosophy and minimalism than about travel. Time wealth vs. Money wealth]



How to Speed Read: https://www.youtube.com/watch?v=ZwEquW_Yij0

https://www.youtube.com/watch?v=shIUepvFuGk
https://www.youtube.com/watch?v=Z72t0ml2Aus
https://www.youtube.com/watch?v=C5FC1JFa4aY
https://www.youtube.com/watch?v=v9jMdxLI0kI
https://www.youtube.com/watch?v=SoNbvsRPagk
https://www.youtube.com/watch?v=pGFze6hu-ZQ
https://www.youtube.com/watch?v=N_oIUmbXJ9g
https://www.youtube.com/watch?v=F2-psdUTAJo
https://www.youtube.com/watch?v=fx0pWw7PaJg


======================
Other Business / Success Books

https://www.youtube.com/watch?v=M4AifEoM1ME
https://www.youtube.com/watch?v=waN94gYwbjQ
https://www.youtube.com/watch?v=zF65lvwQPbw
https://www.youtube.com/watch?v=rKC3eTxoHi0
Trade Off - Kevin Maney
The Lean Start UP - Eric Ries
The Purple Cow - Seth Godin

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